PwC’s Academy

Artificial Intelligence

What is GenAI?

Artificial Intelligence (AI) has the remarkable ability to process data, analyse patterns, and make informed decisions, and thus has become a cornerstone of modern business. From automating repetitive processes to predicting market trends, AI is a powerful ally for organisations aiming to thrive in today’s competitive landscape.

As businesses embrace AI, they unlock new efficiencies, streamline operations, and empower their workforce to focus on strategic thinking and creativity. Whether it’s chatbots handling customer inquiries or predictive analytics optimising supply chains, AI is reshaping the way companies operate and innovate.

The introduction of Generative AI has been a game-changer and, in recent years, has evolved to be more accessible and impactful. Unlike traditional rule-based systems, Generative AI leverages sophisticated algorithms to autonomously create content such as text, images, or music. What’s remarkable is its user-friendly interface, which empowers individuals without technical expertise to harness its capabilities. No longer confined to data scientists and engineers, Generative AI opens up a world of possibilities for innovation and efficiency.

As this technology continues to evolve, its potential impact deepens, urging organisations to upskill and embrace AI as a strategic necessity for staying competitive and future-proofing their operations.

Why do we need to upskill ourselves in the use of AI?

AI is a vast field, and specialisation can occur in areas like computer vision, natural language processing, or reinforcement learning. Professionals working in AI need to understand programming and data science languages, machine learning algorithms and even networks and data processing and cleaning.

However,  if you are a professional who will be a user of AI,  2024 will be the year that generative AI will go from experimental pilot to standard operating procedure in your place of work.  By the end of 2024, your digital life will be transformed, starting with your daily communication to how you generate content, to how you query your systems and ultimately how you manage your risks. In this case, the skilling path is different. You need to upskill in:

  1. Domain knowledge: Understand the specific field where you plan to apply AI (e.g., healthcare, finance, natural language processing and the different use cases).
  2. Ethics and Bias Awareness: (Be aware of biases in data and models,  Understand ethical considerations related to AI).
  3. Problem-solving and Critical Thinking (AI often involves solving complex problems. Sharpen your analytical skills and how prompting logic works.
  4. Continuous Learning (AI evolves rapidly. Stay updated through courses, blogs, and research papers).

Our Learning Solution

Our learning solution will see you upskilled through 3 sessions, split into 1 full day and 2 mornings. Sessions will be face-to-face and interactive with suggested tasks/reflections/additional reading and other similar tasks between bootcamps to continue enhancing the knowledge you take away from this learning journey.


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