Alberto is responsible for both Business Development and Sales and Marketing activities, which are closely intertwined. In his role as a Business Developer, he engages with new and existing clients to enhance PwC’s Academy’s visibility, create business opportunities, build networks, and provide better support to customers. Additionally, he collaborates with the Marketing & Communications team to develop and execute the annual marketing and communication plan, identifying target audiences, trends, products, and competitors to ensure the Academy’s growth and market presence.